Rebranding Your Product: 15 Questions to Get You Started

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Rebranding your product takes time and money, 2 things often in short supply in a business. Moreover, rebranding may piss off your existing market. Consider the case Starbucks when they simply changed its logo to remove the brand name. The backlash was intense. Rebranding, regardless of the extent of change envisioned, is a big decision and not one you should take lightly. When you do implement your rebrand, do it properly. Rebranding is a minefield! But, sometimes, its the right decision for the health of the brand in the long-run.

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Original Article Source Credits: Business2community , https://www.business2community.com/

Article Written By : Angela Hausman, PhD

Original Article Posted on : July 13, 2020

Link to Original Article:  https://www.business2community.com/branding/rebranding-your-product-15-questions-to-get-you-started-02326901



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